Top 10 Best Practices for Publishing an Email Newsletter
“I’ve been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what works over...
View ArticleEmail Open and Clickthrough Data by Industry
I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), an email service provider, offers their research completely free....
View ArticleMapping the E-Mail Deliverability Chain
“Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit “send.” After a couple handoffs, the message arrived in your recipient’s inbox the way you sent it. Today,...
View ArticleEmail Marketing Summit 2006 Wrap-Up Report
“After three years of non-stop “search marketing rocks” focus, seems like the marketing world is taking a second look at its old pal email. And in 2006 email response rates are looking darned good....
View ArticleTest Your Email and Website Designs
In researching an article written long ago, I came across a service that lets you see how your website and email designs appear in multiple platforms: Litmus. It’s a useful comparison to Browsercam....
View ArticleFive Words You Can Cut to Improve Your Copywriting
“One of the best ways to make your writing stronger is to cut unnecessary words. Many people tend to over-write, often in a similar way to how they would speak. Words creep in that add no meaning and...
View ArticleTwo Hidden Ways to Get More from Your Gmail Address
“I recently discovered some little-known ways to use your Gmail address that can give you greater control over your inbox and save you some time and headache. When you choose a Gmail address, you...
View ArticleNew Campaign Monitor Email Delivery Service Coming Soon
Just got an email from Campaign Monitor, an excellent low cost email delivery service, that they’re releasing a new version of their application on Friday, November 28th, end of next week. They also...
View ArticleAs Recession Deepens, Top Performers Revamp Their Marketing Budgets
“One major trend relates to the migration of marketing spend from high-cost channels like TV and print to low-cost channels like email that tend to be more cost effective in yielding the desired...
View ArticleOutlook is Broken, Let’s Fix It
“Microsoft have confirmed they plan on using the Word rendering engine to display HTML emails in Outlook 2010. This means for the next 5 years your email designs will need tables for layout, have no...
View ArticleHow to Add Background Images to Email Newsletters
When Microsoft decided to use its older HTML rendering software from Word in Outlook, as the means to display HTML email, some key HTML email functionality disappeared. In particular, Outlook 2007 and...
View ArticleEmail Newsletters Get More Social
Email newsletters have been separate marketing channels from Facebook, Twitter, and other social media. This week, MailChimp has taken a great stride forward by adding Facebook Like buttons and other...
View ArticleHow to Design Without Graphics
Amazing little video that shows how to use white space and contrast to create image-free designs. The video is an excellent introduction for non-designers, as well, about the nature of white space, how...
View ArticleWhy Marketers Aren’t Giving Social Media The Credit It Deserves
A free white paper, from CMO.com, describes how companies struggle to quantify the value of different social media channels: The assumption that the marketing channel most responsible for a consumer’s...
View ArticleHow To Code HTML Email Newsletters (Updated Version)
This article shows how to code HTML email so that it displays well in most email software, as well as mobile phones and tablets. It provides an exhaustive overview of how to code html email newsletters...
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