Email newsletters have been separate marketing channels from Facebook, Twitter, and other social media. This week, MailChimp has taken a great stride forward by adding Facebook Like buttons and other integration of social media into email campaigns. For example, you can use their Facebook application to integrate email signups with your Facebook fan page.
Their new Social Pro plugin syncs your email list with the Facebook social graph. It shows what social networks subscribers are on, who’s following you on twitter, rank subscribers by influence, and more. These additions help marketers understand their audiences better so they can refine their offers and drive conversions and sales.
Integration of email newsletters, which still yields significant customer actions relative to other forms of marketing, with social media, which yields significant details about the demographics and preferences of customers, is a huge win for marketers. However, the audience is limited to people who feel comfortable enough with Facebook privacy controls to expose their personal data. MailChimp goes as far as you can go to connect the email marketing and social media marketing channels.
The MailChimp blog has the details. They also have a guide to their social media capabilities. And it’s all done with the usual MailChimp tongue in cheek style (although hopefully their monkey has not been fired: they’ve moved more towards a 1950s design aesthetic and away from cute mouthy spokesmonkeys).
URLs
a href=”http://www.mailchimp.com/blog/mailchimp-v5-2-is-coming/” target=”_blank”>http://www.mailchimp.com/blog/mailchimp-v5-2-is-coming/
http://downloads.mailchimp.com/guides/MailChimp_LetsGetSocialGuide.pdf