“After three years of non-stop “search marketing rocks” focus, seems like the marketing world is taking a second look at its old pal email. And in 2006 email response rates are looking darned good.
It’s not the tired email-is-dead 2003 world anymore. Junk mail didn’t kill email the way most “experts” expected. Instead, the struggle to stay afloat in an ocean of junk made permission emailers much, much stronger.
In fact, seems like most attendees and speakers landed their current positions about 18 months ago and they’ve just revamped their organization’s previously moribund email department. Now, armed with test results, cleaner templates, and automated systems, they’re ready to take response rates to the next level.
You could call it Email 2.0.”
Excellent and diverse insights from a MarketingSherpa wrapup of their recent email summit.
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